Catalyst Announces Expanded Distribution throughout Asia
SHANGHAI – May 11, 2016 – Catalyst, the premium manufacturer of the world’s most protective and versatile iPhone cases and waterproof accessories, launches their new iPhone SE case today and will present their latest product line of waterproof cases for the iPad mini 4, iPad Pro, Apple Watch to industry leaders and buyers for the first time at CES Asia in Shanghai, May 11‐13, 2016.
“CES Asia is the perfect venue to launch our iPhone SE case and show our iPad Mini 4 case to international buyers and media so they are the first to view our new waterproof everyday cases,” said June Lai, CEO of Catalyst. “There is truly not another product available that can meet the testing standards of the Catalyst line‐up and we are proud to showcase them to the industry in a setting that allows buyers to touch, feel and test the products right at our booth.”
The new line of waterproof and drop‐proof Catalyst cases for the latest iPad mini 4 and iPhone SE will be on display at the show and available for distribution. The Catalyst case for 12.9” iPad Pro will be ready for market in June and is the only waterproof case solution in the market, now available for pre‐order. The Catalyst case 9.7” iPad Pro will be available later in the summer.
In addition to showcasing its new products, Catalyst is announcing expanded distribution throughout Asia in Taiwan, Philippines, Indonesia, Singapore and Malaysia in addition to nearly a dozen new retail partners in Japan and Thailand.
“The growth in the Asian market is extraordinary, and Catalyst is uniquely positioned to leverage its proven product design and development capabilities to create products that address needs that were simply unmet in this space for a long time,” said Josh Wright, Creative Director of Catalyst Lifestyle. “Catalyst makes the only premium high performance everyday cases that are IP‐68 waterproof to a depth of 16.4 feet (5m), designed to meet or exceed Military Standard 810G and our signature design details ensures full functionality.”
Catalyst Cases for iPad mini 4 and iPad Pro
US$89.99 Catalyst case for iPad mini 4: available now
US$149.99 Catalyst case for 12.9” iPad Pro: available June 2016
US$119.99 Catalyst case for 9.7” iPad Pro: available Summer 2016
Catalyst is an CES 2016 Innovation Award Honoree for outstanding design and engineering of the Apple Watch Case, which will be showcased at CES Asia. This program celebrates the stand‐out product in each of 27 fields and, as stated by CES, showcases the pioneering ingenuity driving the industry.
Catalyst cases for iPad are 100% waterproof tested, designed to meet military‐standards for impacts and are precision built for total protection wherever you take it. With a grippy rubber bumper, the Catalyst iPad cases feature a clear front and clear back to showcase and compliment the design of the iPad. An integrated touchscreen film provides access to all features including Touch ID, Control Center and swipe notifications while generously sized ports accommodate most aftermarket charging cables and headphone jacks. And, Catalyst’s unique air and watertight acoustic membranes allow for clear sound transmission into and out of the case making video viewing and FaceTime calls a breeze. All cases include a bonus flat‐pack, foldable stand making it convenient to watch movies or read anywhere.
Catalyst Case for iPhone SE
US$69.99 launches today
Catalyst case for iPhone SE for everyday use is rugged, stylish and one of the slimmest profile protective cases available. The brand’s unique air and watertight seals and membranes allow for clear acoustic transmission, crystal clear photography due to a hard coated optical non‐recessed lens and its capacitive touchscreen allows full functionality of the iPhone including Touch ID, all Control Center and notification swipe functions. Extra‐large ports accommodate most aftermarket charging cables and straight headphone jacks up to 6mm in diameter. The Catalyst case for iPhone SE features a polycarbonate shell with a clear front and back case so your iPhone is showcased and not hidden. A lanyard is included as a must‐have accessory for people on the go.
Catalyst cases for the iPhone SE and iPad mini 4 are available on Catalystcase.com
Connect with Catalyst
Catalyst is a lifestyle accessories brand founded to create iconic products that enable people to explore and share their world. Catalyst offers the highest performance accessories that are the best value for their customers.
Josh Wright is an award‐winning industrial designer who graduated from the Art Center College of Design and June Lai is the research, development and business partner at Catalyst. Together, after seeing a need for a product that fit their needs but did not yet exist, they designed and developed an iPhone case that would protect their products through their many outdoor and underwater adventures.
Since Catalyst’s inception in 2011, the brand has launched on Kickstarter and introduced the highest performance line of everyday cases, accessories and sleeves featuring their own proprietary technology. Catalyst products are available in major international retailers, including Best Buy, West Marine, Bic Camera, Yodobashi, JB HiFi, Harvey Norman, Virgin Megastores, Media Markt, Elkjop, and Colette.
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